“Capeview Apartments needed a new website desperately. We had no experience in developing a site from scratch and were worried about how we would be able to choose the right web designer for us. It’s like choosing a new doctor or lawyer – the work they do is specialised, you just have to do your research and then take a huge leap of faith! Richard was recommended to us by a marketing expert and we are thrilled with the results of our new site,” said Anne Pappalardo of Capeview Apartments.
- ClientCapeview Apartments
- ProjectNew Design & Build
- Timeline1 Month
Capeview Apartments already had a website when they came to Big Blue Creative. The website was outdated in its appearance and functionality. It generated no leads or booking enquiries for the property.
The primary objectives of creating a new site was to: look modern and inviting, appealing to target markets, be editable and be mobile-friendly. The site also needed to integrate with an external booking engine.
Big Blue Creative listened to their needs and requirements and prepared a proposal to deliver outcomes. The new-look Capeview Apartments website delivered on brief and exceeded expectations, becoming ‘an important part of the marketing strategy, rather than a hindrance to it’.
Capeview Apartments are self-contained holiday apartments, located on the Sunshine Coast. Its target market is families and groups travelling together, who will appreciate the space and facilities, and beachfront location.
This is a tourism and leisure website. To appeal to target markets and ‘sell the dream’, it needed to showcase a good range of product and destination imagery. The budget was tight and the client developed an innovative, cost-effective way to obtain images. They offered qualified customers (photographers) free accommodation in return for high quality images taken during their stay.
The Capeview Apartments website was designed to showcase this imagery, whist being responsive to mobile and tablet devices. It has a simple navigation structure and strong booking call to action.
This is a WordPress website which integrates with social media, Trip Advisor and an external booking site. All content was supplied by the customer.
For more information or for website makeover enquiries, contact Big Blue Creative today on 0410 510 214 | firstname.lastname@example.org