Pre-Spec Pty Ltd
Richard and Julie were recommended to me as web people who made things work. It was great advice! They were brilliant to work with, keeping clear lines of communication throughout. Living in Adelaide I never actually met them, but I didn’t need too. They talked to me on the phone and email and got a clear understanding of my business and what I wanted to achieve with the new site. Julie wrote great new content and then Richard’s design just blew me away. ABSOLUTELY BRILLIANT – LOVE IT!!! Their work has been fantastic. The whole process was so easy and the new site is just awesome, even better than I expected. Thanks to Richard and Julie for everything. I strongly recommend them!
- ClientPre-Spec Pty Ltd
- ProjectNew Website
- Timeline4 Weeks
Pre-Spec Pty Ltd is a company which specialises in Adelaide Building Inspections. Their core services include pre-purchase inspections, structural inspections, construction or staged inspections and dilapidation inspections.
This company already had a website. It was one they had built themselves. It was not ranking for preferred key search terms, being their services and it was not generating business enquiries or leads. This is actually really common with websites people have built themselves.
Owner / operator Roy Wink approached Big Blue Creative about improving his online presence and organic (unpaid for) search engine performance. He wanted a professional website, reflecting the professional nature of his business. As well as looking good, it needed to rank.
Big Blue Creative prepared a quote and proposal for his consideration. In conjunction with this, we reviewed his online competition, to ensure his new site would be written and developed to perform strongly against them, with the search engines.
The ‘old’ Pre-Spec website already had a lot of pages. A lot of pages does not mean you will rank. It’s not the number of pages, but rather the content on them and how they are written and developed.
We reviewed the existing Pre-Spec content and then consolidated it into a new site plan, which was designed to focus on gaining SEO benefits for the businesses key services, being the different types of inspections.
Once the site plan and quote was approved, we set to work. The first task was to create new content for the site. Big Blue Creative’s in house copy writer used a combination of the existing content and her own research, to develop new content for the site.
This was supplied to Roy in a Word document for review and approval. Once his additions and modifications had been implemented and the content was finalised, we set to work on design.
The new Pre-Spec website has a lot of written content. This is important for the search engines but also customers, some of whom might like to know a lot about what is and is not included in the inspections. However, at Big Blue Creative, we know people / customers do not want to have to scan long pages of content looking for key information.
The new Pre-Spec website has used accordion style navigation throughout, to display the information in a user friendly fashion. The new website was completed and made live, exactly one month after the initial enquiry.
If you want to get your website working for you, contact Big Blue Creative today on 0410 510 214 or email@example.com