ABC Scuba Diving Port Douglas
“Having operated our business from a very basic ‘homemade’ website, we were looking to professionalise our web presence and expand our business into some unknown areas. After only one meeting, bombarding Julie and Richard with a vast array of vague ideas, possible concepts and – compared with Julie’s writing – a poorly written website, it was clear they were not only listening to us, but immediately grasped our new company outline. … We highly recommend Big Blue Creative, there is no better in town!” said Jay Wink, owner / operator of ABC Scuba Diving Port Douglas.
- ClientABC Scuba Diving Port Douglas
- ProjectDesign, Build & Copy Write
- Timeline2 months
ABC Scuba Diving Port Douglas started their online activities with a ‘home-made’ website. It was OK. It allowed the customer to upload images and text, but it was not generating much traffic, or enquiries which converted to sales. Bit of a problem, when you run tours and want bookings.
As ABC Scuba Diving Port Douglas expanded their operations and changed their business model, it became time to invest in a new website. They were recommended to us by another web agency (always a good sign) and so began a beautiful partnership.
Big Blue Creative sat down with ABC Scuba Diving Port Douglas to understand their new direction and product offering. From there, we developed a proposed site map and schedule of services, which would deliver on their brief and requirements.
The primary objectives of the new site was to: showcase their professional, underwater Great Barrier Reef photography to its very best advantage, maximise traffic, appeal to target markets, generate enquiries and bookings, be editable and be mobile-friendly.
The new ABC Scuba Diving Port Douglas website was built in WordPress. This provided the editing capabilities required by the client. Big Blue Creative developed a unique design, showcasing the impressive underwater imagery, whilst also delivering the all important content. This was then coded into a customised WordPress theme.
We also provided copy writing services for this project. Well written content, which is rich with appropriate and desired key words, whilst still being engaging to customers will help rankings. There’s no point in having a great looking website, if no one can find it.
The site structure was prepared to enable individual pages to rank for preferred key terms. Content was then crafted to suit and uploaded into the site, to deliver maximum (organic) search engine performance.
Finally, to make it as easy and seamless as possible for online customers to convert into paid-for passengers, the site was integrated with a secure online booking portal, enabling payment functionality. The end result is a great looking site that delivers on brief and gets bookings. Another job well done.
If you want to update your website to something that works, contact Big Blue Creative today. 0410 510 214 | firstname.lastname@example.org